Hokkaido
Value Creators of Tomorrow
Niseko as the Next-generation Global Magnet
Description
People are increasingly interested in changing locations, and the line between short-term visit, tourism and lifestyle migration is more and more blurred. Regions and cities around the world claim to be unique and special to lure people, and Niseko in Hokkaido is no exception. Locals know that Niseko is the place where clean nature enables a high quality of life. However, the challenge is translating this outdoor magnificence for individuals who might not be familiar with the nuances of Niseko's nature, way of living, or community.
This project seeks to answer a pivotal question: How can we authentically and effectively brand Niseko to resonate with future tourists, families, experts, and freelancers from around the world? Focusing on authenticity and sustainable consumerism, your mission is to capture Niseko's unique essence and create physical and digital services that offer immersive and impactful experiences. In this project, you will build a future where Niseko becomes a global magnet for individuals seeking a life enriched by its outstanding outdoor offerings.
Contact person
Joonas Kemppainen
Director, Key Digital Technologies
+358 50 529 1845
joonas@demola.net
Netta Hongisto
Co-creation expert
+358 50 369 8789
netta@demola.net
Concluded project
Basic information
Apply by
31 Oct 2023
Location
Hokkaido
Teamwork
In person
Language
English
Timeline
Project starts
08 Nov 2023
Kick-off day 1
08 Nov 2023
Kick-off day 2
11 Nov 2023
Mid-event day 1
15 Dec 2023
Mid-event day 2
16 Dec 2023
Finals day 1
05 Feb 2024
Finals day 2
06 Feb 2024
Project ends
06 Feb 2024
Related tags
#authentic
#authentic brands
#branding
#digital nomads
#digital services
#hokkaido
#japan
#niseko
#outdoor tourism
#regional brand
#sustainability
#sustainability communication
#tourists