
Online
Value Creators of Tomorrow
Virtual Idols - New targets for fandom
Description
Virtual idols like Hatsune Miku from Japan or Luo Tianyi from China are produced through CG animation, motion capture, facial recognition and other technologies, are moving towards a glamorous stage. Virtual Idols might focus for example on producing music and they have their fans and fan products. What kind of characteristics virtual idols will typically get, good voice? Nice outlook? gentle and caring character? Are virtual idols being created to simulate certain personalities or is it a way to capture something inhumane? When the boundary between virtual reality and physical reality is mixed, how do people navigate through these different realities?
Contact person

Joonas Kemppainen
COO
+358 50 529 1845
joonas@demola.net

Netta Hongisto
Co-creation expert
+358 50 369 8789
netta@demola.net
Concluded project
Basic information
Apply by
13 Mar 2022
Location
Online
Teamwork
In person
Language
English
Timeline
Project starts
23 Mar 2022
Kick-off
23 Mar 2022
Demola Jam #1
30 Mar 2022 - 31 Mar 2022
Demola Jam #2
20 Apr 2022
Final session
18 May 2022
Project ends
18 May 2022
Related tags
#consumer behaviour
#fan economy
#marketing
#mixed reality
#virtual idols