Today’s cars offer fixed features that don’t adapt well to individual preferences. The basic functionalities outside of driving the car has stayed more or less the same for decades. With AI, vehicles could dynamically understand context and user needs to orchestrate complex sequences of actions (lighting, music, climate, suggestions, modes). Also, interacting with in-car systems can be distracting or frustrating, so there’s a clear need to re-think the user experience of cars.

How might we enable drivers (and passengers) to create and manage AI-powered experience flows for their car (e.g., a “work mode,” a “relax mode,” a “social mode”)? How might we design natural interaction methods (voice, gesture, gaze, adaptive suggestions) that empower drivers/passengers to configure, customize, and control AI functions safely and intuitively?

There’s so much more cars could do than just transport people! In this project we aim to create demonstrations and visualizations of the future “in-car experiences”.