In the digital world, consumers are used to subscription models. Streaming platforms and digital tools constantly update, add new features, and improve connectivity — offering real value that keeps users engaged. Physical product subscriptions, however, have mostly been limited to replenishment goods like toothpaste or grooming kits. These solve only a small convenience problem — you could just as easily pick them up in the nearest store. But what if physical product subscriptions could be more than convenience? What if they could evolve, adapt, and surprise the customer — just like digital services do? Imagine small-scale producers — a honey maker, a specialty cheese producer, a local craftsperson — together with delicate shops offering rare wines, artisanal chocolates, or other high-quality foods and beverages. Through a next-generation subscription service, they could connect directly with customers and offer long-term, evolving experiences. By using real-time personal data and customer feedback, the service could “update” the subscription with seasonal variations, curated tasting boxes, or unique product features. Subscriptions would no longer just deliver goods, but create excitement, personalization, and a deeper emotional bond between makers, shops, and their customers. How might we design a next-generation subscription service for recreational, handcrafted, and specialty food products that delivers ongoing value, personalization, and emotional connection — rather than just convenience? • How could real-time data or customer feedback help “update” the subscription like a digital service? • What added value would convince customers to subscribe instead of buying products one by one? • How might this model empower small producers and specialty shops to build stronger, more sustainable relationships with their customers? If you are excited about new business models, UX design, software engineering, web design, or visual design, this is your chance to create a subscription model that blends the best of digital services with the uniqueness of artisanal producers and specialty shops.