
Glasgow
Value Creators of Tomorrow
Hyperpersonalized Mass Events
Description
Mass events are usually wonderful experiences for the visitors. Getting most out of the event is easier when one knows the environment and is familiar with the practicalities. However, with modern technologies it would be possible to create enablers for anyone to enjoy the events with their own preferences.
How would a hyperpersonalized event experience work like if we could utilize any cutting-edge technologies available? How might people’s different preferences be taken into account? What makes a mass-event experience fully enjoyable?
This project aims at concepting tangible examples of future mass events where personal experience is taken to the extremes.
Contact person

Joonas Kemppainen
Director, Key Digital Technologies
+358 50 529 1845
joonas@demola.net

Manuel Brauer
Facilitator, Glasgow
+447840466555
manuel@demola.net
Ongoing project
Basic information
Apply by
05 Feb 2025
Location
Glasgow
Teamwork
In person
Language
English
Timeline
Project starts
11 Feb 2025
Kick-off day 1
11 Feb 2025
Kick-off day 2
12 Feb 2025
Mid-event day 2
12 Mar 2025 - 12 Feb 2025
Mid-event day 1
11 Mar 2025
Finals day 1
01 Apr 2025
Finals day 2
02 Apr 2025
Project ends
02 Apr 2025
Related tags
#events
#experience
#personalization
#technology