Mass events are usually wonderful experiences for the visitors. Getting most out of the event is easier when one knows the environment and is familiar with the practicalities. However, with modern technologies it would be possible to create enablers for anyone to enjoy the events with their own preferences. How would a hyperpersonalized event experience work like if we could utilize any cutting-edge technologies available? How might people’s different preferences be taken into account? What makes a mass-event experience fully enjoyable? This project aims at concepting tangible examples of future mass events where personal experience is taken to the extremes.