Meat and dairy industries are facing issues in the modern world as animal-based food sources are generally not in line with global sustainability ideals. However, as with all scientific development, animal gene technology is taking leaps forward. In Scotland, the first signals of “highly methane efficient cattle” can be seen in Hilda, an in vitro fertilized (IVF) calf. That creates an interesting setup for the future of sustainable agriculture that we want to explore further. What if genetically modified cattle prove to be productive and stable in the long-term, enabling vastly more sustainable livestock agriculture? How might the discourse on the future nutrition of humankind change? How might consumers adopt the idea of IVF animals being an environmentally sustainable alternative for the current status quo? In this project, the aim is to envision a future where genetically modified livestock becomes a relevant option for feeding the humankind. The team will create scenarios and tangible product/marketing concepts for animal-based products that are emission-efficient. Join us in the exploration of tomorrow’s nutrition!