Current status: In 2020, there were 2.3 million women diagnosed with breast cancer and 685 000 deaths globally. As of the end of 2020, there were 7.8 million women alive who were diagnosed with breast cancer in the past 5 years, making it the world’s most prevalent cancer. Breast cancer occurs in every country of the world in women at any age after puberty but with increasing rates in later life. In Portugal the DirectorateGeneral for Health tells us, that one in eight Portugueses women has breast cancer, the most common type of cancer among women and the second leading cause of cancer death in females. Partner’s view: Cancer mortality can be reduced if cases are detected and treated early. Breast self-examination (BSE) is a routine examination that should be carried out at the same time each month to physically check for any lumps or other changes. It entails two important components, i.e. looking and feeling. With this method, women should learn what is normal for them, so that they can recognize any changes immediately. Breast Self-Examination was initially proposed as an intuitive, inexpensive, non-invasive, and universally accessible means of promptly identifying early-stage breast neoplasms. Challenge: Monthly breast self-examination (BSE) is an important part of health care for all women in every stage of life. This is one physical examination you can do yourself, in the privacy of your own home. HOW to sensitize the population in general, women in particular, to the importance of systematic breast selfexamination and to the early diagnosis and treatment of breast cancer, in order to achieve the desired reduction of its negative impact about women and society.