
Tampere
Human Beings in the Modern World
Wellness Loyalty: Designing Future Programs for Health and Wellbeing
Description
Welcome to the Wellness Loyalty project, where we are about to envision the future of loyalty programs with a primary focus on wellbeing, healthy choices, and overall health. Our mission is to create innovative loyalty programs that inspire individuals to prioritize their health and make positive lifestyle decisions.
In an era where health and wellbeing are paramount, traditional loyalty programs may not fully address these needs. Whereas sustainability-promoting loyalty programs are being published, this project invites you to explore the evolving landscape of wellness, leverage cutting-edge technologies, and harness behavioral insights to design loyalty programs that encourage and reward health-conscious choices.
Our project centers on several key objectives:
1. Health-First Loyalty: We aim to redefine loyalty programs, placing health and wellbeing at the forefront. How can loyalty programs motivate individuals to adopt healthier lifestyles, make informed dietary choices, and prioritize physical and mental health?
2. Innovative Incentives: Traditional rewards may no longer suffice. We challenge you to explore new incentives that resonate with individuals seeking to improve their health. These incentives should inspire lasting, positive changes in their daily lives.
3. Behavioral Insights: Understanding what drives healthy decisions is essential. We encourage research into behavioral psychology and data analytics to better comprehend how individuals make choices related to their health.
4. Technological Integration: Leverage the power of technology to create seamless, user-friendly loyalty programs that integrate with health-tracking apps, wearables, and digital platforms, providing real-time feedback and guidance.
Are you inspired by delivering wellbeing to people? Join us to conceptualize revolutionary loyalty programs with a wellbeing-centric approach. Through your innovation, creativity, and commitment to health, we envision a future where loyalty programs not only reward spending but also foster healthier, happier lives for individuals and communities.
Contact person

Jere Wessman
Creative Director
+358 40 631 4029
jere@demola.net

Joonas Kemppainen
Director, Key Digital Technologies
+358 50 529 1845
joonas@demola.net

Paulo Portovedo
Co-creation expert
+351914467075
paulo@demola.net
Concluded project
Basic information
Apply by
18 Oct 2023
Location
Tampere
Teamwork
Online
Language
English
Timeline
Project starts
23 Oct 2023
Kick-off
23 Oct 2023 - 24 Oct 2023
Demola Jam #1
14 Nov 2023
Demola Jam #2
15 Nov 2023
Final session
13 Dec 2023 - 14 Dec 2023
Project ends
13 Dec 2023
Related tags
#consumer decision
#health
#loyalty programs
#service design
#wellbeing