Today’s online shopping ecosystem is dominated by speed. Express air cargo is often promoted as the “premium” option for consumers who want their goods as fast as possible. However, air cargo is highly unsustainable, with a large carbon footprint. Meanwhile, consumer behaviors are shifting: people are buying more and more online — whether out of need, desire, or impulse. Yet almost all logistics services are geared towards speed, not sustainability, leaving a gap in the market for consumers who would value transparency, sustainability, and quality over speed. How might we create a premium, slow, and sustainable logistics service for consumers? If “fast” is no longer the definition of premium, what would make “slow” feel desirable? How can sustainability, traceability, and transparency become the selling points of a logistics service? How might consumers be engaged and informed about their package’s journey to create trust and pride in their choices? How can we leverage data and technology to make this service radically transparent? This project invites you to rethink logistics through servitization: how to make the experience as easy, trustworthy, and attractive as possible for consumers — while keeping sustainability at its core.