Cargo handling is a critical link in the manufacturing value chain. While operational efficiency and safety are well-recognized priorities, sustainability often remains an invisible factor in daily cargo handling activities. Yet, choices such as using energy-efficient, low-emission lifting equipment can significantly reduce the environmental impact across the value chain. The challenge lies in making sustainability tangible —not just in corporate reports, but in the hands and minds of cargo handlers on the ground. How can sustainability become a visible, valued, and motivating part of everyday cargo handling work? Can advanced, eco-friendly lifting technologies not only improve environmental performance but also create a stronger sense of purpose and pride among operators? What practical tools, visual cues, or work practices could make the difference clear between sustainable and less sustainable equipment choices? In this project we aim at Identifying how to integrate sustainability awareness into cargo handling tasks without slowing down operations and develop concepts or solutions that make sustainability visible and personally relevant for cargo handlers.