Some individuals need support 24/7, while others believe they will never require it. In reality, we will all need additional support and services at some point in our lives. The question is not if, but when. The challenge often arises when people who are not accustomed to seeking support eventually find themselves needing it. This can lead to reluctance to ask for help or spend money – even when they can afford it – to make life more convenient at home. In the long run, this could even help people extend the time they can spend in their own homes as they age. How might we encourage the use of external, commercial services earlier in life? How could 30–50-year-olds be motivated to hire experts for daily tasks such as cleaning, renovations, or enhancing cultural experiences? Ideally, people would become accustomed to acquiring these services before they are physically or cognitively unable to manage tasks themselves, thereby greatly extending their independence and self-sufficiency. In this project, we look for concepts and tools to promote these services in a natural way for consumers in the future.