
Prague, Tokyo, Tokyo, Glasgow, Prague, Jyväskylä
Value Creators of Tomorrow
Being alone doesn’t mean being lonely. Sports are best enjoyed with friends and the right atmosphere, but it’s not always possible to gather in one place, whether it’s a living room or a stadium. In this project, we aim to redesign the live sports viewing experience by transforming your living room into a dynamic, immersive AR arena. We’ll explore how augmented reality glasses can bring live content, stats, avatars of friends, and interactive elements into your physical space to recreate the stadium energy at home. The assumption is that AR glasses will become mainstream, making them the central technological focus of this project. How can we spatially anchor live gameplay visuals – such as floating replays, scoreboards, and player cards – within the viewer’s environment? What are the best ways to simulate the presence of friends in an immersive way? How might cheers, commentary, and team chants feel engaging without becoming overwhelming? And how could we bring fan rituals and shared activities from the arena into the home experience? In this project, the goal is to create an AR storyboard or prototype for a sport of the team’s choice (e.g., football, esports, basketball). This could include companion app or service mockups, interaction flows between users and content, spatial UX concepts, and hardware integration with AR glasses – or any similar deliverables based on the team’s interests, skills, and ambition.
COO
+358 50 529 1845
joonas@demola.net
Program Manager
+358 50 582 7401
heikku@demola.net
Facilitator, Czechia
+420774537011
petra@demola.net
Ongoing project
Apply by
01 Mar 2026
Location
Prague
Teamwork
In person
Language
English
Project starts
11 Mar 2026
Kick-off
11 Mar 2026 - 12 Mar 2026
Mid-event
07 Apr 2026 - 08 Apr 2026
Final session
12 May 2026 - 13 May 2026
Project ends
13 May 2026
#augmented reality
#immersive user experience
#sports
#viewer experience