Traditional car leasing models are growing in popularity. At the same time there have been many trials for different car sharing solutions. We are interested in concepting a service for high-end car brands that offer flexibility and luxury for the customers through a “Garage as a Service”. Instead of leasing one car for 4 years, you could have the flexibility to change the vehicle based on your current needs and change the car at a centralized garage periodically. Is your family growing? Go and change for a bigger car. Want to enjoy the summer in convertible? Go and get the coolest convertible available! How would you productize and design this kind of “garage” service? How could you leverage the trends of hyperpersonalization, sustainability and ease of maintenance in this kind of concept? How would the service be presented to the customers and what would be the “terms of service”? In this project we assume money is not the issue for the customers. Join this project if you are interested in car industry, new business models, service design, visual design or marketing!