
Tokyo, Tampere, Oulu, Vaasa, Tampere, Helsinki, Glasgow
Byte-powered Future
Value Creators of Tomorrow
Sports That Jump Out Of The Screen
Description
Many sports broadcasts are produced with very high quality compared to times a few decades ago. Fans at home can enjoy their experience through advanced statistics, multi-camera feeds and other delicacies delivered real-time. Simultaneously, XR (extended reality) technologies and AI have taken a major leap, so could they be harnessed for even further immersive viewing experience?
What if your living room was turned into a proper “war room” with XR? see example: https://demola.net/link/sportsxr. What kind of value-adding visualizations could be made for fans who want to take the viewing experience to the next level?
This project continues from a concept by a previous Demola team, whose concept is illustrated in the picture above. Aim is to create tangible concepts for sports broadcasts and take the demonstration as far as the team’s ambition reaches. Join us to make the future of sports come alive!
Contact person

Jere Wessman
Creative Director
+358 40 631 4029
jere@demola.net

Joonas Kemppainen
Director, Key Digital Technologies
+358 50 529 1845
joonas@demola.net

Heini-Marja Rintaniemi
Program Manager
+358 50 582 7401
heikku@demola.net
Ongoing project
Basic information
Apply by
07 May 2025
Location
Tokyo
Teamwork
In person
Language
English
Timeline
Project starts
19 May 2025
Kick-off
19 May 2025 - 22 May 2025
Finals
09 Jun 2025 - 13 Jun 2025
Project ends
13 Jun 2025
Related tags
#broadcasting
#extended reality
#sports
#visualization