Proper audial experiences have turned from luxury to anyone’s joy. High-quality sound is easily within reach and e.g., genius noise cancelling technology is a household feature in today’s headphones. However, novel technologies such as 3D-audio and AI-powered earbuds are on the market, and they might change the way we hear things in the future. How should the smartness be harnessed? What kind of concepts could be breaking the bank with precision audio direction detection, AI-processing and delivery to eardrums as intended? In which contexts audio is still underutilized and could provide a notable increase to consumer’s experience? Where might smart filtering of desired audio vs. noise be delivering added value? Are you passionate about the sounds you hear? If yes, join us in this project to create concepts that resonate!