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Glasgow
Value Creators of Tomorrow
Audience Activation
Description
Broadcasting events without interaction, is a tradition of the past. It applies also to politics, which is not too easy to approach for general public in the first place. Today’s broadcasting platforms, such as Youtube have taken competition to the next level and interactive elements in different forms are becoming a must in the event broadcasting context. As the importance of interaction increases, there’s a need to figure out the next captivating concepts for audience activation.
What kind of concepts might captivate the audiences to politics with a low threshold and new twists, thus creating more immersive experiences? How much should the production put effort and sacrifice screen time for creating a fruitful platform for the activation? How might a concept, which lures in new audiences and provides additional value for existing ones, look like?
This project gets its inspiration from various interaction mechanics from all walks of life and mashes them up for elevated viewing experience in televised broadcasts. It is a direct continuation project for another Demola project, so there is a base to build on. Join the project to play around and test, what creates traction for audiences for enjoyment and immersion!
Contact person

Joonas Kemppainen
Director, Key Digital Technologies
+358 50 529 1845
joonas@demola.net

Manuel Brauer
Facilitator, Glasgow
+447840466555
manuel@demola.net
Concluded project
Basic information
Apply by
05 Feb 2025
Location
Glasgow
Teamwork
In person
Language
English
Timeline
Project starts
11 Feb 2025
Kick-off day 1
11 Feb 2025
Kick-off day 2
12 Feb 2025
Mid-event day 2
12 Mar 2025 - 12 Feb 2025
Mid-event day 1
11 Mar 2025
Finals day 1
01 Apr 2025
Finals day 2
02 Apr 2025
Project ends
02 Apr 2025
Related tags
#audience
#broadcasting
#experience
#politics