Audience Activation

Glasgow

Value Creators of Tomorrow

Audience Activation

Description
Broadcasting events without interaction, is a tradition of the past. It applies also to politics, which is not too easy to approach for general public in the first place. Today’s broadcasting platforms, such as Youtube have taken competition to the next level and interactive elements in different forms are becoming a must in the event broadcasting context. As the importance of interaction increases, there’s a need to figure out the next captivating concepts for audience activation. What kind of concepts might captivate the audiences to politics with a low threshold and new twists, thus creating more immersive experiences? How much should the production put effort and sacrifice screen time for creating a fruitful platform for the activation? How might a concept, which lures in new audiences and provides additional value for existing ones, look like? This project gets its inspiration from various interaction mechanics from all walks of life and mashes them up for elevated viewing experience in televised broadcasts. It is a direct continuation project for another Demola project, so there is a base to build on. Join the project to play around and test, what creates traction for audiences for enjoyment and immersion!
Contact person
Joonas Kemppainen
Joonas Kemppainen

Director, Key Digital Technologies

+358 50 529 1845

joonas@demola.net

Manuel Brauer
Manuel Brauer

Facilitator, Glasgow

+447840466555

manuel@demola.net

Concluded project

Basic information

Apply by

05 Feb 2025

Location

Glasgow

Teamwork

In person

Language

English

Timeline

Project starts

11 Feb 2025

Kick-off day 1

11 Feb 2025

Kick-off day 2

12 Feb 2025

Mid-event day 2

12 Mar 2025 - 12 Feb 2025

Mid-event day 1

11 Mar 2025

Finals day 1

01 Apr 2025

Finals day 2

02 Apr 2025

Project ends

02 Apr 2025

Related tags

#audience

#broadcasting

#experience

#politics