As sports enthusiasts, we know that the thrill of the game often comes down to those key moments – the game-winning goal, the breathtaking save, the record-breaking sprint. But what if fans could access these highlights instantly, curated specifically to their preferences? Or what if coaching team could easily curate selected situations of any game/event. YLE's cutting-edge AI technology is capable of analyzing sports footage and automatically generating highlight reels by pinpointing and compiling the most exciting moments from extensive video databases. How might we leverage this technology to transform how fans engage with sports or how video analysis is used in coaching? What new experiences and services could be built around the enabling technology? How can we ensure that this technology enhances the overall sports experience without replacing the human touch in sports fandom and coaching? In this project, we will explore the diverse applications of YLE's AI technology within the sports domain. Potential use cases include creating personalized highlight packages for individual fans, developing real-time highlight reels during live events, and even curating thematic compilations such as "Top Plays of the Week" across multiple sports. Participants will have the opportunity to delve into YLE’s vast sports video archives, experimenting with how AI can enrich the sports-watching experience in ways that were previously unimaginable. Join us to redefine the future of sports entertainment