Maritime industry will most probably be the first ones to adopt fully autonomous systems. Autonomous ships are already being tested and ports are becoming more and more automated. At the same time sustainable solutions for transporting cargo and passengers are being adopted and consumers are starting pay more attention to sustainable options. Assuming we have fully autonomous marine industry (both for people and cargo), what kind of new business models could be built? What are the totally new ways of approaching maritime travel and shipping of goods? What kind of new KPI’s and pricing models could be imagined? How might these models support sustainability and smart use of resources? In this project we want to draft hypothetical new business and pricing models for maritime industry. Are you excited about the new possibilities on the waves? Join the project and sea for yourself!