Setting up a business branch in China is not a walk in the park. In this scenario-based challenge you get to envision, how would you set up a business manufacturing and selling electric mobile machines in China!

Background

Starting up a company is always a leap of faith and China is an especially intriguing market with the local culture and groundbreaking technological & economical twists. However, the initial impact can obviously be bumped with a proper background research to maximize the level of preparedness.

A plethora of variables, such as standards, legislations, culture, state of electrification etc. should be considered, but thinking like a startup, how would you manufacture and sell electric mobile machines in China?

Challenge

The scenario is this: You are about to start a startup in the electric mobile machines industry in China. The electrification is a huge trend right now and you want to ride the wave! Let's assume finances are not a problem.

First you need to analyse the current business landscape regarding electric mobile machines. How does it look like? Who are the big players? Why are they successful? What are the most popular technologies used and why? How about the future developments in the industry? How big of a role do standards and legislation play?

What choices will you be making regarding technology (for example batteries) in order to make a successful launch? How would you set up the subcontracting and supply networks? How will you make your business ready to tackle the challenges of the future?

All trust is in you and your team, how do you pull this off?