Bird's Eye View of Promotion

DESIGNED TOGETHER WITH Musicinfo
Society & Culture

Application period for this team has ended.

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Schedule
Application period ended

24 June 2020

Start

08 July 2020

Finish

27 August 2020

Interested but the schedule is not a good fit for you?

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Contact person

Contact us if you have any questions about the challenge.

Tommi Järvinen
Chief Strategist

+358 40 555 9877

tommi@demola.net

Ville Kairamo
CEO

ville@demola.net

László Bacsa
Director, Central and Eastern Europe

laszlo@demola.net

Joonas Kemppainen
Director, Key Digital Technologies

+358 50 529 1845

joonas@demola.net

Bird's Eye View of Promotion

DESIGNED TOGETHER WITH Musicinfo

For music industry and promotion business enthusiastics, this is a case for you!
How might a western artist have a successful album launch in China? Test out with a real press kit how to create interest in China for a new album launch.

Society & Culture

Background

Musicinfo distributes, promotes and markets the music of Western record companies and artists and arranges shows for them in China. Musicinfo is one of the few western platforms that have rights to license digital music in China. You may get familiar with the company and their process at: https://musicinfo.io/

Challenge

Entering to music market with a new album isn't easy for bands and artists. Streaming services have been saturated, KOL's & promoters has become huge business and each genre has their unique promotion channels and twists in marketing. How might a western artist reach Chinese listeners? What are the most effective (and cost effective) and appealing channels to reach out and grow the listener pool.

In this project you will receive a real press kit from a western artist and your task is to test out different means and channels to map out marketing opportunities. Contact promoters, record reviewers and test out social media marketing to see what works. What are your proposed cost-effective ways to reach new audience in different genres?

Interested but the schedule is not a good fit for you?

Please leave an open application to be an applicant for other similar innovation challenges!

Leave an open application  

Contact person

Contact us if you have any questions about the challenge.

Tommi Järvinen
Chief Strategist

+358 40 555 9877

tommi@demola.net

Ville Kairamo
CEO

ville@demola.net

László Bacsa
Director, Central and Eastern Europe

laszlo@demola.net

Joonas Kemppainen
Director, Key Digital Technologies

+358 50 529 1845

joonas@demola.net

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